Turkish cotton has earned its reputation as the gold standard for towels, and our collection showcases exactly why this heritage fabric continues to be favoured by luxury hotels and discerning homeowners worldwide. These aren't just towels—they're an investment in daily comfort that improves with every wash, becoming softer and more absorbent over time.
From generously sized bath towels to perfectly proportioned hand towels, each piece in our range demonstrates the superior qualities that make Turkish cotton so special. The long fibres create exceptionally absorbent yet quick-drying towels that maintain their plush feel and vibrant colours wash after wash, making them both a practical and luxurious addition to any bathroom.
What makes Turkish cotton superior to regular cotton towels?
Turkish cotton fibres are notably longer than standard cotton, creating towels that are both stronger and softer. This unique fibre length allows for a looser weave that increases absorbency without sacrificing durability. The result is towels that can absorb significant amounts of water whilst feeling lightweight and comfortable against your skin.
Perhaps most importantly, Turkish cotton towels improve with age. Whilst many towels become rough or lose absorbency over time, properly cared-for Turkish cotton becomes increasingly soft and absorbent. The fibres actually expand and become more effective with repeated washing, making these towels a genuine long-term investment rather than a consumable purchase.
Which size towel works best for different family members?
Our 170cm x 90cm bath towels provide luxurious coverage for adults, offering plenty of fabric for comfortable wrapping whilst remaining manageable for daily use. The children's 100cm x 60cm towels are perfectly proportioned for younger family members, being substantial enough for effective drying whilst remaining light enough for small hands to handle independently.
Hand towels at 100cm x 60cm offer versatility beyond the bathroom—they work beautifully as gym towels, travel companions, or even decorative throws for smaller spaces. The round 190cm towels create stunning beach or poolside statements whilst providing ample coverage for lounging or drying.
How do I care for Turkish cotton to maintain its quality?
Turkish cotton thrives with proper care. Wash in warm water with mild detergent, avoiding fabric softeners which can coat the fibres and reduce absorbency. The natural oils in Turkish cotton provide softness without chemical enhancement, so gentle detergents work best.
Tumble drying on medium heat actually benefits Turkish cotton, fluffing the fibres and maintaining that coveted soft texture. Air drying works well too, though tumble drying typically produces superior softness. Avoid over-drying, which can make any cotton feel stiff, and you'll enjoy towels that feel better with every use.



